2023 - 2024 LEGISLATURE
2023 ASSEMBLY BILL 98
March 8, 2023 - Introduced by Representatives GREEN, SWEARINGEN, ARMSTRONG,
BEHNKE, BODDEN, BROOKS, CALLAHAN, DITTRICH, DUCHOW, EDMING, KITCHENS,
MAGNAFICI, MOSES, MURPHY, MURSAU, NOVAK, OLDENBURG, PLUMER, ROZAR,
SAPIK, SPIROS, TITTL, TUSLER and VANDERMEER, cosponsored by Senators
FELZKOWSKI, BALLWEG, COWLES, FEYEN, NASS, QUINN, STAFSHOLT, STROEBEL,
TAYLOR and TOMCZYK. Referred to Committee on Forestry, Parks and Outdoor
1 AN ACT to create 350.136 of the statutes; relating to: signs along snowmobile
2 trails that advertise nearby businesses.
Analysis by the Legislative Reference Bureau
This bill provides a way for snowmobile clubs to erect signs that advertise
certain nearby businesses along snowmobile trails on Department of Natural
Current DNR administrative rules relating to the use of DNR properties
prohibit a person from posting a sign or distributing advertising matter unless first
authorized by contractual agreement. This bill allows a snowmobile club to erect
eligible signs that advertise nearby businesses along snowmobile trails on DNR land
if the club does so under an agreement with DNR. Under the bill, DNR must enter
into such an agreement with an interested club. The bill provides that a sign is
eligible if it advertises only businesses that offer fuel, food, vehicle servicing, or
lodging and that are accessible by snowmobile; it is placed only at a trail intersection;
it contains only the name of the business, the type of service provided, the distance
to the business, and an arrow showing the direction to the business; it meets all other
requirements for snowmobile guide signs; and it is erected and maintained by the
club. The bill prohibits DNR from charging a fee as a condition of entering into such
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ASSEMBLY BILL 98
Under the bill, advertising on a sign in conformity with the bill is exempt from
public bidding requirements.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
1 SECTION 1. 350.136 of the statutes is created to read:
2 350.136 Signs that advertise nearby businesses. (1) The department
3 shall allow snowmobile clubs to erect signs that advertise nearby businesses along
4 snowmobile trails on land under the department's jurisdiction as provided under this
6 (2) The department shall enter into an agreement with an interested
7 snowmobile club that allows the club to erect eligible signs containing advertising
8 of private businesses along snowmobile trails on land under the department's
9 jurisdiction. A sign is eligible if it meets all of the following standards:
10 (a) The sign advertises only businesses that offer fuel, food, vehicle servicing,
11 or lodging and that are accessible by snowmobile.
12 (b) The sign is placed only at a trail intersection.
13 (c) The sign contains only the following information:
14 1. The name of the business.
15 2. The type of service provided.
16 3. The distance to the business.
17 4. An arrow showing the direction to the business.
18 (d) The sign meets all other requirements for guide signs along a snowmobile
20 (e) The sign is erected and maintained by the snowmobile club.
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ASSEMBLY BILL 98 SECTION 1
1 (3) The department may not charge a snowmobile club a fee as a condition of
2 entering into the agreement under sub. (2).
3 (4) Advertising on a sign in conformity with sub. (2) is exempt from subch. IV
4 of ch. 16.