Legislative Analysis
Phone: (517) 373-8080
ALLOW CERTAIN ELECTRONIC LIQUOR COUPONS
http://www.house.mi.gov/hfa
House Bill 4561 as reported from committee Analysis available at
Sponsor: Rep. Tullio Liberati, Jr. http://www.legislature.mi.gov
Committee: Regulatory Reform
Complete to 6-13-23
(Enacted as Public Act 183 of 2023)
SUMMARY:
House Bill 4561 would amend the Michigan Liquor Control Code to modify the conditions
under which manufacturers or suppliers can issue electronic rebate coupons directly to retail
consumers.
Currently, the act allows a manufacturer or supplier to offer electronic rebate coupons directly
to a retail customer if all of the following requirements are met:
• The coupons have a specific expiration date and specific cash refund value. The refund
may be paid by cash, check, or debit card, through an electronic funds transfer to a
bank account, or through an internet or mobile payment account.
• The coupons cannot result in the retail customer’s purchase of alcoholic liquor being
below the retailer’s cost.
• Coupons that can be applied to more than one specific product sold by that
manufacturer or supplier must state the manufacturer or supplier to which they apply.
• Coupons must require the retail customer to purchase at least one product of alcoholic
liquor to be redeemed. Coupons can be issued that require the retail customer to
purchase two or more alcoholic liquor products from the same manufacturer or supplier
to redeem the coupon.
• Coupons requiring purchase of a product other than alcoholic liquor cannot be issued.
• A wholesaler cannot pay for or participate in the offering of coupons except for
providing signs that promote the electronic rebate coupon in accordance with section
610a of the code (which addresses promotion requirements).
• A manufacturer can only issue coupons that may be redeemable after a purchase of
alcoholic liquor at all retail locations where that alcoholic liquor is sold.
The bill would amend the prohibition of coupons that would reduce the retail cost of alcohol
below the retailer’s cost to instead prohibit the issuance of coupons that make any alcoholic
liquor free.
The bill would also allow the issuance of coupons that require the purchase of a product other
than alcohol.
MCL 436.1609h
BACKGROUND:
According to committee testimony, manufacturers and suppliers are currently allowed to issue
physical coupons that reduce the cost of alcohol below the retailer’s cost or require the purchase
House Fiscal Agency Page 1 of 2
 of a product other than alcohol. The bill is intended to allow the same for electronic coupons and
so avoid confusion.
FISCAL IMPACT:
House Bill 4561 would not have a fiscal impact on the state or local units of government.
POSITIONS:
A representative of the Michigan Beer & Wine Wholesalers Association testified in support of
the bill. (5-23-23)
The following entities indicated support for the bill (5-23-53):
• Anheuser Busch
• Molson-Coors
A representative of the Liquor Control Commission indicated a neutral position on the bill.
(5-23-23)
The following entities indicated opposition to the bill (5-23-23):
• Midwest Independent Retailers Association
• Michigan Alcohol Policy Promoting Health & Safety
Legislative Analyst: Alex Stegbauer
Fiscal Analyst: Marcus Coffin
■ This analysis was prepared by nonpartisan House Fiscal Agency staff for use by House members in their
deliberations and does not constitute an official statement of legislative intent.
House Fiscal Agency HB 4561 as reported Page 2 of 2


Statutes affected:
House Introduced Bill: 436.1609
As Passed by the House: 436.1609
As Passed by the Senate: 436.1609
House Concurred Bill: 436.1609
Public Act: 436.1609
House Enrolled Bill: 436.1609