The bill, HB 577, aims to enhance protections for minors using social media platforms by prohibiting these platforms from collecting personal data for targeted advertising directed at users under the age of 18. It establishes that any social media platform with over one million global account holders operating in the state cannot use personal data or algorithms for targeted advertising to minors, nor can they sell such data. The bill also outlines specific exceptions, allowing for chronological display of user-generated content and search results based on user queries.

Key amendments to the bill include changing the effective date of the Secure Online Child Interaction and Age Limitation Act from July 1, 2024, to July 1, 2025, and clarifying the definition of "social media platform." The attorney general is granted the authority to enforce violations of the law, with provisions for civil penalties of up to $10,000 per violation and requirements for notice before enforcement actions. Additionally, any fines collected will be allocated to consumer protection and education initiatives. The bill is set to take effect on July 1, 2025.