Summary of Original Version

Create a new section of KRS Chapter 164 to define "athletic authority," "compensation," "image," "intercollegiate athletic program," "likeness," "name," "name, image, and likeness agreement," "publicity rights," "postsecondary educational institution," "social media compensation," "student athlete," and "third-party licensee"; create a new section of KRS Chapter 164 to establish that a student athlete may earn compensation for the use of the student's name, image, and likeness and may obtain a certified agent in coordination with such compensation; establish the limits and terms under which the compensation may be earned; ensure a student athlete shall not be deemed an employee or independent contractor of an institution or authority; create a new section of KRS Chapter 164 to provide protections for student athletes and institutions in regards to student athletes earning compensation from permitted name, image, and likeness agreements; establish rights and limitations of an institution or an authority over student athlete compensation; establish limits of name, image, and likeness agreements; provide that nothing in the Act shall be interpreted to modify certain state and federal laws; establish cause of action for violation of the Act; provide it may be cited as the Pay to Portray Act; EFFECTIVE July 1, 2023.