MURIEL BOWSER
MAYOR
February 28, 2023
The Honorable Phil Mendelson
Chairman
Council of the District of Columbia
John A. Wilson Building
1350 Pennsylvania Avenue, NW, Suite 504
Washington, DC 20004
Dear Chairman Mendelson:
In accordance with section 2 of the Confirmation Act of 1978, effective March 3, 1979 (D.C. Law 2-
142; D.C. Official Code § 1-523.01), and pursuant to section 2 of the Commission on Fashion Arts
and Events Establishment Act of 2008, effective April 15, 2008 (D.C. Law 17-148; D.C. Official
Code § 3-651), I am pleased to nominate the following person:
Ms. Teaira Brewer
Chesapeake Street, SE
Washington, DC 20032
(Ward 8)
for appointment as a member of the Commission on Fashion Arts and Events, replacing Deidre
Jefferies, to serve the remainder of an unexpired term ending April 15, 2025.
Enclosed you will find biographical information detailing the experience of the above-mentioned
nominee, together with a proposed resolution to assist the Council during the confirmation process.
I would appreciate the Council’s earliest consideration of this nomination for confirmation. Please do
not hesitate to contact me, or Steven Walker, Director, Mayor's Office of Talent and Appointments
should the Council require additional information.
je
Sincerely,
 fle Drm
Chairman Phil Mendelson
at the request of the Mayor
A PROPOSED RESOLUTION
IN THE COUNCIL OF THE DISTRICT OF COLUMBIA
To confirm the appointment of Ms. Teaira Brewer to the Commission on Fashion Arts and
Events.
RESOLVED, BY THE COUNCIL OF THE DISTRICT OF COLUMBIA, That this
resolution may be cited as the “Commission on Fashion Arts and Events Teaira Brewer
Confirmation Resolution of 2023”.
Sec. 2. The Council of the District of Columbia confirms the appointment of:
Ms. Teaira Brewer
Chesapeake Street, SE
Washington, DC 20032
(Ward 8)
as a member of the Commission on Fashion Arts and Events, in accordance with section 2ofthe
Commission on Fashion Arts and Events Establishment Act of 2008, effective April 15, 2008
31 (D.C. Law 17-148; D.C. Official Code § 3-651), replacing Deidre Jefferies, to serve the
32 remainderofan unexpired term ending April 15, 2025.
33 Sec. 3. The Council of the District of Columbia shall transmit a copy of this resolution,
34 upon its adoption, to the nominee and to the Office of the Mayor.
35 Sec. 4. This resolution shall take effect immediately.
AREAS OF PROFILE
EXPERTISE —
— Visionary. driven Brand Strategy & Style Consulting Professionalwith ahistory of
+ Brand Strategy success in Brand & Project Management. Product Development. Account&Client
+ CreativeDirection Management. Wardrobe Styling. Cross Collaboration. and Client Retention with proven
+ Styling &Consulting ability to execute objectives and increase brand awareness. An exceptionally dedicated
+ Marketing strategist highly adept in directly growing brands and generating sales with a
+ Brand Identity commitment to excellence in building and executing innovative tactics. consistently
+ Conception delivering positive and measurable results.
+ Production Management
+ Project Management Strengths: Luxury Goods Management. Fashion Marketing. Client Management,
+ Planning &Strategy Wardrobe Styling. Customer Service
Implementation
+ ImageConsulting WORK EXPERIENCE
+ Visual Merchandising
+ Packaging —
+ Fashion Buying SENIOR BRAND & PACKAGE DESIGN ANALYST -PRESENT
MAR 2021
+ Retail Management LIDL US | ARLINGTON VA
+ Account Management
+ Collaboration & Stakeholder Strategy & Execution:
Engagement Custome Success. G oba P oduct Management. Packag ng Des gn & P oduct on. B and
+ Customer Retention & Anayss & Deveopment.Coss-Functona Co abo at on. Ma ket Resea ch & Consume
Relationship Management ns ghts. Coo Theo y, Regu ato y & Comp ance Assessments
+ Graphic Design Management
+ Founding team member - p oneeed the ea yo chest aton and deve opment of the
‘ovea depatment vs on.p o t zat on and exte na b and ng and packagng st ategy.
bu dng systems. defning oe esponsb ty and g owngthe teamf omthegound-up.
SOFTWARE) & + Ledand directed wh ed vng execut on -steeed end to end p ann ng and st ategy.
TOO LS deepy engag ngw th va ous stakeho de s. manag ng a team of 5fo successfu
— dep oyment ofeffect veceat on and p oductonofpackagng fo goba saes to nc ease
Productivity: Microsoft Office b and awa eness.
Suite, Google GSuite Workplace + Supervised and provided oversight on eve 3,000+ g oba p oducts and p ejects,
Collaboration: Slack, Zoom, annua y. Ana yzeda pejectsand made dete mnat enson nte na vesusexte na
WebEx, GoToMeeting, wokfowfo suff cent qua ty andeffcency. Managed nte na c oss funct ona teams and
exte na supp es to ensuea poject dead neswe e met.
GoogleMeet, MS Teams +Collaborated w th the CEO and key stakeho des fo p ann ng.and map ng object ves n
Management: Salesforce meet ngsto def newo kst eams. key m estones and de ve ab es. t ans at ng
Creative: Adobe (Photoshop, equ ements nto executab e p oduct desgn andacceptab ec te ato ensu each eved
Ilustrator) ‘outcomes.
+ Conducted onboard training of nte na team membe sand exte na vendo sand
stakehodesdeta ng best p act ces fo mp ement ngp ejects and de veabes:C oss-
co abo ated. and foste ed eat onsh ps w th Poduct on & Desgn Agencesto c eate.
EDUCATION manage, and execute new and efu bshed b andpojects.
— + Created and delivered un que. compe ngsty egudes and d st butop esentatensto
Bachelors - Fashion Marketing d veopt m zed b and ng and mp ementat onof customespec fc ma ket ng campa gns.
& Management 1 + Successfully drove projects to completion nc ud ng: eb and ng of theju ceand
BerkeleyCollege, New York, NY beve aged vs on andb eadpackag ng _e-deve opment: C eated and mp emented the
Associates - Accounting | H2R bandbook n co abo at on w th Eng nee ng to ceate 3D modes and examp es.
Bowie State University, Bowie, +Contributor to several award winning initiatives nc ud ng the 2077 Most Innovative
MD Brand of the Year for Preferred Selection in Store Brands. 2078 Retailer of the Year in
Beverage Dynamics. and 20782027 Private Label Manufacturer Association awa 4.
+ Continuously enhanced the eve a custome expe ence th ough povd ng ove sght.
‘esou ceo chest at on. anayzng packag ng des gns. and esov ngd sc epanc es. and
dv ngp ocess mp ovements.
SENIOR STORE STYLIST lade ice hd
RENT THE RUNWAY] WASHINGTON DC
Strategy & Execution:
Store Launch, Fashion Styling, Client Management, Marketing & Strategy Implementation, Sales & Profit Generation
+Opened up the first DC store location in Georgetown and hired as first Senior Stylist. Focused on styling and maintaining a rotating
appointment based clientele of 1000+ every day and high ranking professional women.
+ Drove sales by developing business strategies and marketing plans including multicultural and private label development. Aitended
‘and coordinated brand meetings with Designers and Brand Representatives to increase awareness.
rovided image consulting, collaborating with photographers and stylists to effectively elucidate the Rent The Runway brand and
merchandising standards. Participated in providing Ready-to- Wear looks for high-profile clients and celebrities.
‘+ Managed strategies while seeking opportunities to increase revenue and improve retention by generating sales, promoting
profitability, and decreasing operational cost. Shopped the market and competing stores regularly to identify opportunities and trends
to promote growth, partnership, and store events to dominate the marketplace and drive demand and brand awareness.
‘+ Featured as Top Stylist due to top eamings per appointment based on rental amount, frequency and add-on strategy.
PRODUCT DEVELOPMENT | ADMINISTRATIVE ASSISTANT CER SER hana
ESTEE LAUDER] NEW YORK NY
Strategy & Execution:
Product Development (skin tone ), R&D, User Experience, Testing & Assessment, Product Analysis, Data Research and Reporting
+Drove product research and analysis of skin tone products, advising the VP's of Makeup and Skincare on market opportunities,
capabilities and features that align with Skin Tone equity. Prepared marketing and brand research for South Africa project helping the
company expand their color shades to increase customer base and sales.
+Served as liaison, handling correspondence and providing administrative support to the Senior Vice President, Vice President,
Directors, and Global Product Developers. Managed projects, scheduling, logistics and inter-office communication and performed a
variely of administrative activities,
+ Ensured distribution of all communications. Received, examined, evaluated and reviewed a wide range of confidential and highly
sensitive data, information, and correspondence of an intemal character, while maintaining a degree of confidentiality.
+Organized brand launch and strategy meetings between product development, marketing, and accounting. Conducted and assisted
calls with laboratories to discuss formula changes and adaptations.
SENIOR ARTIST ADMINISTRATOR JUN 2013 - DEC 2013
MAC CORPORATE| NEW YORK NY
Strategy & Execution:
Stylist Support & Assistance, Scheduling & Coordination, Project Support, Logistics Management
+Performed administrative and operational support, coordinating scheduling, handling all media and public relations inquiries, anc
provided project assistance to 7 Leaders and 20 Artist Support members, covering a full team of 140 Senior and supporting Artists.
+ Developed trusted relationships with Senior Artist of MAC Cosmetics to provide optimal instruction and tools throughout the projec
life cycle. Attended and supervised Senior Artist classes consisting of 1-2 Senior Artist and 30-60 students from MAC stores Nationwide
+ Coordinated schedules and assisted in the set up for private shopping and makeup services for Senior Artists in the NYC MAC Pro
store. Coordinated the Senior Artist makeup kit updates per new collection availability to ensure quality in makeup supply.
CUSTOMER RELATIONSHIP COORDINATOR ‘oct 2012 -pec 2012
NORDSTROM | BETHESDA MD
Strategy & Execution:
Customer Satisfaction, Retail Sales, Growth & Profit, Strategy & Implementation, Styling & Wardrobe Assistance
+Orchestrated a customer satisfaction culture , cultivating an environment of a positive and enriching customer experience.
Increased growth of relationships with the store's top customers by setting appointments with stylists and top sales people.
*Developed new client retention strategies resulting in an increase of over 20%. Acted as voicemail liaison, assisted with floor sets,
and ran reporting to position top department sellers to effectively maximize sales. Exceeded 90% Customer Service Turn around as
Client Specialist.
+Worked closely with Store Management to discuss strategy on increasing sales goals for Departments in need and ensured
appropriate changes were made to improve overall customer satisfaction. Actively participated in the achievement of store goals by
tracking and communicating results in relation to visits and volume.
+Selected to participate in the Nordstrom Future Leaders Program (2012-213),
 ke
WE ARE
Executive Office of the Mayor - OfficeofTalent and Appointments
John A. Wilson Building | 1350 Pennsylvania Avenue, Suite 600 | Washington, DC 20004
Teaira Brewer
Teaira Brewer manages her own closet cleaning and organization
business and is a Senior Brand and Package Design Analyst at
Lidl US.
Ms. Brewer has over 10 years of fashion retail and corporate
experience. Throughout her career, Ms. Brewer has styled high-
profile individuals and worked for several Fortune 500
corporations, sharing her expertise in buying, branding, wardrobe
styling, merchandising, and sales management. In her current role,
Ms. Brewer provides oversight and supervision to over 3,000
global products and projects and developed style guides’ and
distributer presentations to drive marketing objectives. In
addition, Ms. Brewer has served as a senior store stylist, where
she built up a clientele of more than 1,000 people
Ms. Brewer has also worked with several non-profits and government agencies to support DC
families, such as Yaay ME Safe Passage and the National Association for the Advancement of
Retuming Citizens.
‘A Ward 8 resident, Ms. Brewer received an associate’s degree in accounting from Bowie State
University and a bachelor’s degree in fashion marketing and management from Berkeley College.
 GOVERNMENT OF THE DISTRICT OF COLUMBIA
Executive Office of Mayor Muriel Bowser
kk
WE
—— ARE
WASHINGTON
Office of the General Counsel to the Mayor ——
To: Tommy Wells, Steve wa
From: Betsy Cavendish
Dat February 11, 2023
Subject: Legal sufficiency review of Resolution nominating Teaira Brewer as a member of
the Commission on Fashion Arts and Events
This is to Certif’y that this office has reviewed the above-referenced resolution and
found it to be legally unobjectionable.If you have any questions in this regard, please do not
hesitate to call Vanessa Careiro, Deputy General Counsel, Executive Office of the Mayor, at
202-724-1303, or me at 202-724-7681.
Llaerer.p. Geode
Elizabeth Cavendish
n, 20004 Office (202)724-7681
‘The John A.WilsonBuilding » 1550 Pennsylvania Avenue, NW Suite 300 + WashingtoD.C.