Existing law prohibits a person or entity from initiating or advertising in unsolicited commercial email advertisements and imposes specified other restrictions relating to the collection and use of email addresses for unsolicited commercial email advertisements.
This bill would require a company that sends one or more unsolicited commercial mail advertisements to the same address in a year to include specified information on those advertisements, including a toll-free number that can be used to opt out from or cease receiving commercial mail advertisements from the company. The bill would require a company, upon receiving a request from a recipient to opt out from or cease receiving advertising, to remove the recipient's mailing address from the company's internal mailing lists and to contact any mail delivery service or third party to ensure that the recipient no longer receives the company's commercial mail advertisements. This bill would subject a company that knowingly violates those provisions to a civil fine of at least $1,000 and up to $1,000,000 for each violation, and would specify factors to be used to determine the amount of the fine. The bill would authorize a city attorney, district attorney, or the Attorney General to bring an action to enforce these provisions.