The proposed bill establishes regulations regarding the dissemination of synthetic media, defined as manipulated or generated images, audio, or video that misrepresent a natural person's appearance, speech, or conduct. It prohibits the unlawful dissemination of such media unless clear and conspicuous notice is provided, or in cases where audio-only media is involved, a clearly spoken disclosure is made. The intent behind the dissemination must also be to mislead others about the represented individual. The bill outlines civil remedies for individuals depicted or misled by such media, allowing them to seek damages, equitable relief, and attorney fees, with a minimum exemplary damage award of $1,000.

Additionally, the bill empowers the attorney general and district attorneys to enforce these provisions and seek injunctive relief for violations. Certain exceptions are included, such as for bona fide news broadcasts that acknowledge questions about the authenticity of synthetic media, and protections for internet service providers that merely facilitate access to such content. The bill also clarifies that dissemination of synthetic media that constitutes satire or parody is not subject to these regulations. The act is set to take effect on July 1, 2025.