This bill amends the Code of West Virginia to enhance the advertising practices of licensed limited video lottery retailers and permittees. It grants the Lottery Commission the authority to propose legislative rules governing advertising and promotional activities, which must align with existing code provisions. A key change is the requirement for all advertising and promotional activities to receive prior approval from the Director before publication or release. Additionally, any previously established legislative rules that restricted advertising activities will be rendered ineffective upon the enactment of these amendments.

The bill outlines specific responsibilities for limited video lottery retailers and operators, emphasizing their obligation to comply with the new advertising regulations. Retailers must conduct their advertising in accordance with the new provisions, ensuring that all promotional activities receive prior approval. The amendments aim to streamline the regulatory framework for advertising in the limited video lottery sector while maintaining oversight to prevent abuses and ensure compliance with state laws. Furthermore, the bill introduces new legal language that mandates prior approval for advertising, reflecting a structured approach to marketing within the video lottery framework.

Statutes affected:
Introduced Version: 29-22B-402, 29-22B-702, 29-22B-706