This bill amends the Code of West Virginia to update the regulations surrounding the labeling of nonintoxicating beer and nonintoxicating craft beer. It introduces new provisions that allow brewers, resident brewers, and manufacturers to create privately labeled beer brands for sale to Class A licensees. The bill specifies that these private labels can feature designs and wording related to notable geographic locations, sporting events, or commemorative occasions, provided they do not promote intemperance or appeal to individuals under 21 years of age. Additionally, it establishes that any private label must be registered and approved by the commissioner before being made available for purchase.

The bill also outlines specific requirements for the private labels, including limitations on the quantity produced (not exceeding 1,000 cases annually) and restrictions on pricing, marketing, and promotional activities. It clarifies that the private label must be sold at the regular price of the existing brand without discounts or incentives, and prohibits any cross-promotion between the brewer and the licensee. Furthermore, it mandates that all beer barrel taxes must be paid by the brewer, resident brewer, or manufacturer. Overall, the bill aims to support the growth of West Virginia's brewing industry while ensuring compliance with existing regulations.

Statutes affected:
Introduced Version: 11-16-17