This bill amends the Code of West Virginia to allow certain brewers, brewpubs, and resident brewers to create privately labeled nonintoxicating beer and nonintoxicating craft beer brands for sale at commemorative events hosted by Class A licensees. The new legal language specifies that it is unlawful for any brewer or retailer to label their products in a way that suggests they are brewed for a specific distributor or retailer, with exceptions made for these private labels. The private labels must adhere to specific design guidelines and cannot promote intemperance or appeal to individuals under 21 years of age.

Additionally, the bill outlines that these private labels can only be sold in limited quantities—no more than 25 cases annually—and must be purchased at the regular price without discounts. The terms "Class A licensee," "commemorative event," and "private label" are defined within the bill to clarify the scope of the new provisions. The effective date for these changes is set for July 1, 2025, with a sunset provision that will render them ineffective after July 1, 2026.

Statutes affected:
Introduced Version: 11-16-17
Committee Substitute: 11-16-17
Engrossed Committee Substitute: 11-16-17