Assembly Bill 1067 aims to regulate the advertising and sale of broadband and Internet services in Wisconsin by establishing clear standards for service providers. The bill stipulates that no entity may advertise broadband service unless it can consistently deliver a minimum download speed of 100 megabits per second (Mbps) and an upload speed of 20 Mbps, or meet the Federal Communications Commission's (FCC) criteria for advanced telecommunications capability. Additionally, service providers must ensure that any advertised specific Internet speed is achievable. If a service fails to meet these requirements, consumers have the right to terminate their contracts and receive refunds unless the provider rectifies the issue within one month of notification.

The bill also introduces a requirement for standardized broadband labels that must be provided to consumers before the sale of broadband services, using templates from the FCC. Violations of these provisions are classified as unfair trade practices, allowing affected consumers to sue for damages, which can include recovering twice the amount of their pecuniary loss and reasonable attorney fees. The bill amends existing statutes to incorporate these new provisions, specifically referencing the newly created section 100.2085, which outlines the rules for broadband advertising and service provision.

Statutes affected:
Bill Text: 100.20(1v), 100.20, 100.20(5), 100.20(6)