Senate Bill 936 aims to regulate social media accounts for minors in Wisconsin, specifically targeting platforms with annual revenues exceeding $1 billion. The bill mandates that these platforms implement reasonable measures to estimate the age of account holders to identify minors, defined as individuals under 18 years of age. If a minor attempts to create an account, the platform must obtain verifiable parental consent before proceeding. Additionally, the bill outlines specific requirements for minors' accounts, including setting default privacy settings to the highest level, prohibiting addictive features like infinite scrolling and profile-based feeds, and banning commercial advertising targeted at minors. The bill also stipulates that platforms must terminate accounts of minors upon request and provides a framework for enforcement and penalties for non-compliance.

The legislation establishes a civil enforcement mechanism, allowing the Department of Agriculture, Trade and Consumer Protection (DATCP) to investigate violations and seek penalties, including civil forfeitures of $100 per violation and potential damages for affected minors or their parents. If a social media platform fails to comply with the requirements, it may face significant financial repercussions, including punitive damages for reckless violations. However, the bill also includes protections for platforms that demonstrate reasonable efforts to comply, stating they will not be held liable for violations if they have taken appropriate measures. Overall, the bill seeks to enhance the safety and privacy of minors using social media platforms while imposing strict compliance requirements on these companies.