Senate Bill 937 establishes new regulations for app store providers and app developers in Wisconsin, focusing on age verification and parental consent requirements. The bill defines key terms such as "app," "app store," "app store provider," and "developer," and outlines the responsibilities of these entities regarding age verification for account holders. Specifically, app store providers must request and verify the age category of individuals creating accounts, categorizing them as children, younger teenagers, older teenagers, or adults. If a minor is identified, the provider must link their account to a parent account and obtain verifiable parental consent before allowing any purchases or downloads. The bill also mandates that app store providers notify account holders of significant changes to apps and obtain renewed parental consent for minors when such changes occur.

Additionally, the bill imposes penalties for violations, allowing the Department of Agriculture, Trade and Consumer Protection or the Department of Justice to seek civil actions against non-compliant app store providers or developers. Violators may face fines up to $7,500 per violation, and affected minors or their parents can pursue private legal action for damages. The legislation aims to enhance the protection of minors in the digital space by ensuring that app-related content is age-appropriate and that parental oversight is maintained.