Senate Bill 933 mandates that social media platforms display a conspicuous mental health warning label each time a user accesses the platform. This label must inform users of potential negative mental health effects and provide access to resources, including a national suicide prevention hotline. The warning label will remain visible until the user either exits the platform or acknowledges the potential risks and chooses to proceed. The Department of Agriculture, Trade and Consumer Protection (DATCP), in consultation with the Department of Health Services, is tasked with developing guidelines for these warning labels, which may include circumstances under which users can disable the label.

The bill also establishes enforcement mechanisms, allowing DATCP or the Department of Justice to investigate violations and pursue civil actions against non-compliant social media platforms. Penalties for violations can include fines of up to $5,000 per incident, injunctive relief, restitution for affected individuals, and the return of any profits gained from the violation. Additionally, individuals who suffer harm due to violations can file their own civil actions for damages, including emotional and physical harm, punitive damages, and legal fees. The bill aims to enhance user awareness of mental health risks associated with social media use and provide necessary support resources.