Assembly Bill 966 mandates the Department of Justice (DOJ) to initiate a children's online digital safety awareness campaign aimed at educating the public about the potential dangers of internet use for children. The campaign will focus on distributing information on preventive measures to protect children from harmful online content. The DOJ is required to utilize various digital platforms, including its website and social media, as well as print materials when available, to reach a broad audience.

Additionally, the bill stipulates that the DOJ must provide any materials created for this campaign to schools, as defined in existing law, at no cost upon request. This initiative seeks to enhance the safety of children in the digital space by ensuring that educational resources are readily accessible to schools and communities.