Assembly Bill 949 aims to establish regulations for pet insurance in Wisconsin, aligning with the model Pet Insurance Act endorsed by the National Association of Insurance Commissioners. The bill introduces new sections to the statutes, specifically 628.34 (16), 628.349, and 632.105, which define pet insurance and pet wellness programs, and set forth guidelines for their marketing and sale. Notably, the bill prohibits marketing pet wellness programs as pet insurance and mandates that the purchase of a pet wellness program cannot be a prerequisite for obtaining pet insurance. Additionally, it requires clear disclosures regarding the nature of pet wellness programs, ensuring they are not misrepresented as insurance.

Furthermore, the bill outlines training requirements for individuals selling pet insurance, necessitating that they be licensed intermediaries who have completed specific training on topics such as preexisting conditions and the differences between pet insurance and wellness programs. Insurers are also required to verify that intermediaries comply with these training requirements and maintain records for inspection by the commissioner. The definitions provided in the bill clarify various terms related to pet insurance, including chronic conditions, congenital anomalies, and preexisting conditions, thereby enhancing consumer understanding and protection in the pet insurance market.