Senate Bill 809 proposes significant changes to the opportunity attraction and promotion program managed by the Wisconsin Economic Development Corporation (WEDC). The bill repeals existing provisions related to grant awards and instead establishes a sponsorship model for eligible applicants, which include cities, towns, and private entities. Under the new framework, WEDC will sponsor initiatives aimed at attracting or hosting major opportunities and events, including those not open to the public, provided they are expected to generate national exposure or contribute to economic growth. The bill also removes the requirement for applicants to provide a cost-benefit analysis and allows for matching funds to come from both state and nonstate sources.

Additionally, the bill introduces a new provision that allows WEDC to prioritize sponsorship applications for initiatives occurring during off-peak tourist seasons or periods of economic need. It limits the use of sponsorship funds to a maximum of 25% for events that are not regularly scheduled or do not rotate within the state. The annual reporting requirements are updated to reflect these changes, ensuring that WEDC provides a detailed account of sponsorships awarded, including its estimates of the economic impact of the events.

Statutes affected:
Bill Text: 238.143(2), 238.143, 238.143(3)(title), 238.143(3)(a), 238.143(3)(b)(intro.), 238.143(3)(c), 238.143(4), 238.143(6)