Assembly Bill 654 mandates the Wisconsin Department of Transportation (DOT) to implement a public information campaign aimed at reducing aggressive driving behaviors, including excessive speeding, illegal racing, and fleeing from law enforcement. The campaign is required to last between one to two years and focus on areas with the highest incidents of such behaviors. The bill allocates a total of $500,000 for the 2025-27 fiscal biennium to support this initiative, emphasizing the use of various advertising mediums and the involvement of local creative agencies and community organizations.

Additionally, the bill outlines specific strategies for the campaign, such as prioritizing stories from individuals affected by aggressive driving, engaging with influential community members, and utilizing materials that resonate with the target audience. The DOT is also permitted to combine this campaign with other public information efforts it may be involved in. The financial provisions include an increase of $250,000 for each fiscal year within the specified biennium to support the campaign's objectives.