Assembly Bill 654 mandates the Wisconsin Department of Transportation (DOT) to implement a public information campaign aimed at reducing aggressive driving behaviors, including excessive speeding, illegal racing, and fleeing from law enforcement. The campaign is required to focus on political subdivisions with the highest incidents of such behaviors and must run for a duration of one to two years. The bill allocates a total of $500,000 for the 2025-27 fiscal biennium to support this initiative, which will utilize various advertising mediums and prioritize local engagement through partnerships with community organizations and media firms.

Additionally, the bill specifies that the DOT must ensure the campaign features personal stories from individuals affected by aggressive driving, including young drivers and law enforcement officers. The department is also encouraged to collaborate with local influencers and organizations to effectively reach the target audience. The funding for the campaign is structured as an increase of $250,000 for each fiscal year within the specified biennium, reflecting a commitment to addressing the issue of aggressive driving in Wisconsin.