Senate Bill 660 mandates the Wisconsin Department of Transportation (DOT) to implement a public information campaign aimed at reducing aggressive driving behaviors, including excessive speeding, illegal racing, and fleeing from law enforcement. The campaign is required to focus on political subdivisions with the highest incidents of such behaviors, as identified by the DOT. The bill allocates a total of $500,000 for the 2025-27 fiscal biennium to support this initiative, which must run for a minimum of one year and a maximum of two years.

The campaign will utilize various advertising mediums, such as billboards, radio, television, and digital platforms, and will prioritize collaboration with local creative agencies and organizations. It aims to feature personal stories from those affected by aggressive driving, including young drivers and law enforcement, and will seek to engage community influencers to reach the target audience effectively. Additionally, the bill includes fiscal changes that increase the DOT's budget by $250,000 for each fiscal year of 2025-26 and 2026-27 to fund this campaign.