Senate Bill 580 establishes new regulations for the sale and resale of entertainment tickets in Wisconsin. The bill mandates that operators of entertainment venues, ticket resellers, and online ticket marketplaces must clearly disclose the total price of tickets, including all fees and surcharges, in a manner that is easily readable and not misleading. Additionally, it prohibits these entities from increasing the ticket price for a specific individual after the ticket has been displayed to them, with exceptions for reasonable delivery fees for physical tickets.

Furthermore, the bill restricts ticket resellers from selling entertainment tickets for more than their face value unless they have prior authorization from the event operator. Violations of these provisions will result in a forfeiture of $1,000 for each infraction, along with the forfeiture of any profits made from such sales. The bill aims to enhance price transparency and protect consumers in the ticket purchasing process.