Senate Bill 572 establishes new regulations for the sale and resale of entertainment event tickets in Wisconsin. The bill mandates that sellers and resellers disclose the total price of tickets, including all fees and taxes, and provide an itemized breakdown unless they are a nonprofit organization. It prohibits the sale of speculative tickets—those not in the reseller's possession—and restricts presale activities, ensuring that tickets cannot be resold before they are publicly available. Additionally, the bill includes provisions for refunds in cases of counterfeit tickets, event cancellations, or discrepancies in ticket descriptions.

The legislation also addresses the use of bots to circumvent ticket purchasing limits and imposes penalties for deceptive practices, such as misusing intellectual property or misleading consumers about affiliations with venues or artists. Resellers are limited to charging a maximum fee of 10% over the ticket's initial price, and primary ticket sellers are required to report any attempts to bypass sales limitations. Violations of these regulations are classified as unfair and deceptive trade practices, subjecting offenders to civil forfeitures.