Senate Bill 572 establishes new regulations for the sale and resale of entertainment event tickets in Wisconsin. The bill mandates that sellers and resellers disclose the total price of tickets, including all fees and taxes, and provide an itemized breakdown unless they are a nonprofit organization. It prohibits the sale of speculative tickets—those not in the reseller's possession at the time of sale—and restricts presale activities, ensuring that tickets cannot be resold before they are publicly available. Additionally, the bill includes provisions for refunds under specific conditions, such as event cancellations or counterfeit tickets, and imposes a price cap on resale fees, limiting them to no more than 10% of the ticket's initial price.

The legislation also addresses deceptive practices by banning the use of bots to circumvent ticket purchasing limits and requires primary ticket sellers to report any attempts at circumvention to the relevant department. Violations of these regulations are classified as unfair and deceptive trade practices, subjecting offenders to civil forfeitures. Overall, the bill aims to enhance transparency and fairness in the ticket resale market while protecting consumers from potential exploitation.