Assembly Bill 587 establishes new regulations for the sale and resale of entertainment tickets in Wisconsin. The bill mandates that operators of entertainment venues, ticket resellers, and online ticket marketplaces must clearly disclose the total price of tickets, including all fees and surcharges, in a manner that is easily readable and not misleading. Additionally, it prohibits these entities from increasing the ticket price for a specific individual after the ticket has been displayed to them, with exceptions for reasonable delivery fees for physical tickets.

Furthermore, the bill restricts ticket resellers from selling entertainment tickets for more than their face value unless they have prior authorization from the event operator. It defines key terms such as "entertainment," "entertainment ticket," "online ticket marketplace," and "ticket reseller," while also outlining penalties for violations, which include a forfeiture of $1,000 for each infraction and the forfeiture of any profits made from such sales.