Assembly Bill 569 establishes new regulations for the sale and resale of entertainment event tickets in Wisconsin. The bill mandates that sellers and resellers disclose the total price of tickets, including all fees and taxes, and provide an itemized breakdown unless they are a nonprofit organization. It prohibits the sale of speculative tickets—those not in the reseller's possession at the time of sale—and restricts resellers from participating in presales or selling tickets before they are publicly available. Additionally, the bill includes provisions for refunds in cases of counterfeit tickets, event cancellations, or discrepancies in ticket descriptions.

The legislation also addresses the use of bots to circumvent ticket purchasing limits and imposes a price cap on resale tickets, limiting fees to no more than 10% of the ticket's initial price. Violations of these regulations are classified as unfair and deceptive trade practices, subjecting offenders to civil forfeitures. Overall, the bill aims to enhance transparency and fairness in the ticket resale market while protecting consumers from deceptive practices.