Assembly Bill 569 establishes new regulations for the sale and resale of entertainment event tickets in Wisconsin. The bill mandates that sellers and resellers disclose the total price of tickets, including all fees and taxes, and provide an itemized breakdown unless they are a nonprofit organization. It prohibits the sale of speculative tickets—those not in the reseller's possession at the time of sale—and restricts presale activities, ensuring that tickets cannot be resold before they are publicly available. Additionally, the bill includes provisions for refunds under specific conditions, such as event cancellations or counterfeit tickets, and imposes a price cap on resale fees, limiting them to 10% of the ticket's initial price.

The bill also addresses deceptive practices by banning the use of bots to circumvent ticket sales limitations and prohibits the unauthorized use of intellectual property in promotional materials. Violations of these regulations are classified as unfair and deceptive trade practices, subjecting offenders to civil forfeitures. Overall, Assembly Bill 569 aims to enhance transparency and fairness in the ticket resale market while protecting consumers and artists from exploitative practices.