Senate Bill 323 establishes a Dairy Cattle Innovation Program, which allows the Wisconsin Economic Development Corporation (WEDC) to provide no-interest loans to eligible milk producers for specific activities aimed at improving dairy operations. To qualify for these loans, applicants must operate a dairy farm with between 50 and 714 producing dairy cows, be located in Wisconsin, and meet several criteria, including having no regulatory enforcement actions in the past five years and employing only individuals legally authorized to work in the state. The loans can be used for enhancing farm efficiencies, animal care, milk quality, and reducing environmental impacts related to manure management.

The bill outlines the eligible activities for which the loans can be utilized, such as incorporating new technologies and expanding dairy operations. WEDC is required to prioritize loan applications that aim to create new skilled jobs, improve milk production practices, reduce environmental effects per gallon of milk produced, and enhance labor efficiency. Additionally, the bill allows WEDC to consult with the Department of Agriculture, Trade and Consumer Protection for program administration.