Senate Bill 294 aims to protect pollinators by regulating the labeling of plants sold at retail. Specifically, the bill prohibits sellers from labeling or advertising plants as beneficial to pollinators if those plants have been treated with systemic insecticides that include warnings about pollinator hazards on their labels. The bill defines key terms such as "plant," "pollinator," and "systemic insecticide" to clarify its scope and intent.

The new statute, created under section 94.51, establishes that any person selling or providing plants must adhere to these labeling restrictions to ensure that consumers are not misled about the potential harm to pollinators. The bill is set to take effect on the first day of the seventh month following its publication, emphasizing the urgency of protecting pollinator populations in Wisconsin.