Senate Bill 294 aims to protect pollinators by regulating the labeling of plants sold at retail. The bill prohibits sellers from labeling or advertising any plant as beneficial to pollinators if it has been treated with a systemic insecticide that includes a pollinator protection box or precautionary statements regarding pollinators on its label. This measure is intended to ensure that consumers are not misled about the environmental impact of the plants they purchase.

The bill introduces a new section, 94.51, to the statutes, defining key terms such as "plant," "pollinator," and "systemic insecticide." It establishes clear guidelines for retailers regarding the labeling of plants, thereby promoting transparency and protecting pollinator populations. The act is set to take effect on the first day of the seventh month following its publication.