Assembly Bill 230 mandates that retail sellers in Wisconsin must accept cash as a form of payment during face-to-face transactions at their physical locations, unless legally prohibited from doing so. This requirement aims to ensure that consumers have the option to pay with cash, promoting accessibility in retail transactions. Retailers who fail to comply with this law will face civil forfeitures ranging from $200 to $5,000 for each violation.

The bill introduces a new section, 100.76, into the statutes, detailing the obligations of retail sellers regarding cash acceptance. It also empowers the department or district attorneys to initiate actions to recover forfeitures for violations and to seek injunctions against non-compliant retailers. This legislative measure reflects a commitment to consumer rights and equitable access to payment methods in retail environments.