The proposed bill aims to prohibit surveillance-based price discrimination and surge pricing in retail grocery sales, emphasizing the need for fair market access and consumer protection. It establishes a new chapter in Title 19 RCW, which includes definitions of key terms such as "algorithm," "surveillance pricing," and "surveillance-based price discrimination." The bill mandates that prices for goods must be clearly posted and prohibits the use of dynamic pricing models that alter prices based on consumer data or behavior. Additionally, it introduces a four-year moratorium on the use of electronic shelf label systems in grocery stores larger than 15,000 square feet, allowing for further study on their impact on pricing transparency and employee job security.

The legislation also outlines that violations of these provisions are considered unfair or deceptive acts under the consumer protection act, reinforcing the importance of transparency and fairness in pricing practices. The Department of Commerce is tasked with studying the implications of electronic shelf label systems and reporting its findings to the legislature by June 30, 2029. The bill is officially titled the "Fair Pricing and Transparency Act" and includes provisions for expiration dates related to the moratorium and the study.