The proposed bill establishes a new chapter in Title 19 RCW focused on social media content creation, defining key terms such as "content creator," "vlogger," and "compensated social media video content." It mandates that vloggers who earn $12,000 or more in compensation from their content and have a substantial nexus with Washington must register with the Department of Revenue. Additionally, the bill requires social media services and third-party advertisers to create trust accounts for minor children featured in vlogger content, ensuring that a portion of the compensation is set aside for the child's benefit.

The bill also outlines the rights of individuals regarding the removal of content featuring their likenesses from social media platforms once they reach adulthood, and it imposes penalties for violations of these provisions. Civil penalties range from $1,000 for registration failures to $50,000 for not establishing trust accounts for minors. The legislation aims to protect the rights of minors involved in social media content creation and ensure transparency and accountability within the industry.