The proposed bill establishes a new chapter in Title 19 RCW to regulate AI companion chatbots in Washington State, addressing the unique risks they pose, particularly to minors. The legislation emphasizes the need for transparency by mandating operators to disclose that these chatbots are artificial systems, not human, and to provide ongoing notifications during user interactions. It also requires operators to implement safeguards against inappropriate content and manipulative engagement techniques that could lead to emotional dependency or self-harm, especially for users under 18 years of age.

Additionally, the bill mandates that operators develop protocols for detecting and responding to suicidal ideation or self-harm among users, ensuring that appropriate crisis resources are provided. The legislation clarifies that it does not apply to general-purpose AI models unless they are specifically configured as AI companions. Violations of this chapter are deemed unfair or deceptive acts under the consumer protection act. The act is set to take effect on January 1, 2027.