The proposed bill aims to enhance the protection of minors in Washington state when using online services, products, or features. It introduces a new chapter to Title 19 RCW, establishing definitions and requirements for businesses that provide online services likely to be accessed by minors. Key provisions include the obligation for businesses to estimate the age of users with reasonable certainty, apply privacy protections to all users, and refrain from collecting or retaining personal information from minors under 13, except for age assurance purposes. Additionally, businesses must configure default privacy settings to prioritize minors' privacy, provide clear privacy information, and avoid using dark patterns that could harm minors' well-being.

Furthermore, the bill prohibits operators of addictive internet-based services from providing addictive feeds to users unless they can confirm the user is not a minor. It also restricts the sending of notifications to minors during specific hours without verifiable parental consent. The legislation mandates that operators offer users the ability to limit their exposure to addictive feeds and maintain privacy settings. Violations of this chapter are deemed unfair or deceptive acts under the consumer protection act, and the bill includes provisions for its severability and funding requirements.