The proposed bill aims to enhance the protection of minors in Washington state when using online services, products, or features. It introduces a new chapter to Title 19 RCW, establishing definitions and requirements for businesses that provide online services likely to be accessed by minors. Key provisions include the obligation for businesses to estimate the age of users with reasonable certainty, apply privacy protections to all users, and refrain from collecting or retaining personal information from minors under 13, except for age assurance purposes. Additionally, businesses must configure default privacy settings to prioritize minors' privacy, provide clear privacy information, and avoid using dark patterns that could exploit minors' decision-making.

Furthermore, the bill prohibits operators of addictive internet-based services from providing addictive feeds to users unless they can confirm the user's age. It also restricts the sending of notifications to minors during specific hours without verifiable parental consent. The legislation mandates that users have the ability to limit their access to addictive feeds and set their accounts to private. Importantly, compliance with this chapter does not shield operators from liability for any harm caused to minors' mental health or well-being. The bill emphasizes that violations are considered unfair or deceptive acts under the consumer protection act, reinforcing the public interest in safeguarding minors online.