The proposed bill seeks to enhance consumer data privacy in Washington state by establishing a new chapter in Title 19 RCW, which includes comprehensive definitions of personal data and mandates that consumers provide clear and informed consent before their data can be collected or processed. It emphasizes accessibility in the consent process, particularly for individuals with disabilities, and outlines consumer rights such as the ability to refuse consent, access their data, correct inaccuracies, delete their data, and opt out of targeted advertising. The bill also specifies that it applies to businesses operating in Washington that collect or process consumer data, while exempting government entities and their contractors from these regulations.

Additionally, the bill introduces several provisions aimed at strengthening consumer rights and ensuring responsible data handling practices. It requires controllers to provide mechanisms for consumers to revoke consent within 15 days and prohibits data processing for targeted advertising if the consumer is a minor. The bill mandates that controllers conduct data protection assessments for high-risk processing activities and outlines the responsibilities of data processors. Enforcement provisions allow the attorney general to notify entities of violations and provide a 30-day period for rectification before legal action is pursued. Overall, the legislation aims to create a more transparent and secure environment for consumer data, addressing growing concerns about privacy in the digital age.