The bill aims to enhance sustainable tourism promotion in Washington State by amending existing laws and establishing a new advisory group. It recognizes the significant economic impact of the tourism industry, which generates approximately $23.9 billion annually and supports over 230,000 jobs. The legislation proposes the creation of a tourism self-supported assessment advisory group tasked with evaluating the feasibility of an industry-funded assessment to ensure sustainable funding for statewide tourism promotion. This group will consist of representatives from various sectors of the tourism industry and is required to submit recommendations to the legislature by November 1, 2025.

Key amendments to existing laws include changes to the governance structure of the Washington tourism marketing authority, such as the composition of its board of directors and the establishment of a nonvoting advisory committee. The bill also specifies that all appointments to the board must be for four-year terms and emphasizes the need for diversity in appointments. Additionally, it allows the authority to incur expenditures related to the self-supported assessment until June 30, 2026, and outlines the authority's responsibilities in promoting sustainable tourism practices, including sustainable whale watching.

Statutes affected:
Original Bill: 43.384.030
Substitute Bill: 43.384.030, 43.384.050
Bill as Passed Legislature: 43.384.030, 43.384.050
Session Law: 43.384.030, 43.384.050