The bill aims to enhance sustainable tourism promotion in Washington State by establishing a self-supported assessment mechanism for funding statewide tourism initiatives. It recognizes the significant economic impact of the tourism industry, which generates approximately $23.9 billion annually and supports over 230,000 jobs. The legislation amends existing laws to create a tourism self-supported assessment advisory group tasked with evaluating the feasibility of this funding model and making recommendations to the legislature by November 1, 2025. The advisory group will consist of representatives from various sectors of the tourism industry, ensuring a comprehensive approach to tourism promotion.

Additionally, the bill modifies the governance structure of the Washington tourism marketing authority, including changes to the board of directors' composition and appointment processes. It emphasizes the need for diversity in appointments and establishes a nonvoting advisory committee to support the board. The authority is also granted the ability to incur expenditures related to the self-supported assessment until June 30, 2026. Overall, the bill seeks to create a sustainable funding mechanism for tourism marketing while ensuring effective management and representation from the tourism industry.

Statutes affected:
Original Bill: 43.384.030
Substitute Bill: 43.384.030, 43.384.050