The bill amends RCW 69.50.369 to regulate cannabis retailer advertising more strictly, particularly concerning proximity to locations frequented by minors. It prohibits licensed cannabis businesses from placing advertisements within one thousand feet of schools, playgrounds, and other child-centric areas, specifically targeting establishments that allow entry to individuals under 21 years of age. Additionally, the bill limits the number of signs cannabis retailers can display outside their premises to four, with specific size restrictions and requirements for placement. It also introduces new definitions and clarifies that any advertising must indicate that cannabis products are only for individuals aged 21 and older.

Furthermore, the bill outlines various prohibitions on advertising practices, including targeting youth, using appealing imagery, and engaging in outdoor advertising that does not comply with the established guidelines. It allows local jurisdictions to impose stricter regulations and mandates the Washington State Liquor and Cannabis Board to adopt rules for enforcement, including penalties for violations. The act is set to take effect on January 1, 2026.

Statutes affected:
Original Bill: 69.50.369
Engrossed Bill: 69.50.369
Bill as Passed Legislature: 69.50.369
Session Law: 69.50.369