The bill amends RCW 69.50.369 to impose stricter regulations on cannabis retailer advertising in Washington State. It prohibits licensed cannabis businesses from placing advertisements within one thousand feet of schools, playgrounds, and other youth-oriented locations, specifically targeting establishments that allow entry to individuals under 21 years of age. The bill also limits the number of signs that cannabis retailers can display outside their premises to four, with specific size restrictions and content requirements. Notably, it introduces new provisions regarding trade name signs and clarifies that any advertising visible from public rights-of-way must adhere to these regulations.

Additionally, the bill outlines various prohibitions on advertising practices that could appeal to youth, such as using commercial mascots or targeting individuals outside of Washington State. It mandates that all cannabis-related advertisements must include a disclaimer indicating that only individuals aged 21 and older may purchase cannabis products. The legislation also grants local authorities the power to impose more stringent advertising rules and establishes penalties for violations, including fines and potential license suspension. Overall, the bill aims to ensure responsible advertising practices within the cannabis industry while protecting minors from exposure to cannabis marketing.

Statutes affected:
Original Bill: 69.50.369