The proposed bill establishes regulations for covered providers of generative artificial intelligence systems in Washington State, focusing on transparency and user awareness regarding AI-generated content. It defines key terms such as "artificial intelligence system," "covered provider," and "generative artificial intelligence system," and mandates that these providers make available a free artificial intelligence detection tool. This tool must allow users to assess whether content was created or altered by AI, output system provenance data, and not retain personal information from users. Additionally, covered providers are required to collect user feedback to improve the tool's efficacy.

Furthermore, the bill requires covered providers to offer users the option to include a manifest disclosure identifying content as AI-generated and to embed latent disclosures containing specific information about the content's creation. If a covered provider licenses its AI system to a third party, it must ensure that the licensee maintains the capability to include these disclosures. The bill also clarifies that it does not apply to products or services related exclusively to video games or interactive experiences and establishes that violations of these regulations are considered unfair or deceptive acts under the consumer protection act, allowing the attorney general to take action if necessary.