The bill establishes new regulations regarding the use of artificial intelligence (AI) in content creation and interaction with consumers in Washington State. It defines key terms such as "artificial intelligence," "covered provider," and "generative artificial intelligence," and mandates that covered providers include provenance data in any content created or materially altered by their AI systems. This provenance data must be embedded in the content to verify its authenticity and origin, and providers are required to use methods that make this data difficult to tamper with. However, the bill clarifies that it does not require the disclosure of trade secrets or apply to business-to-business transactions.

Additionally, the bill mandates that government agencies disclose to consumers when they are interacting with an AI system, ensuring that the disclosure is clear and in plain language. The act also specifies that it does not apply to products or services related to video games or systems used solely for upscaling or compression. The attorney general is empowered to enforce these provisions, and any waivers of the chapter's requirements are deemed void. The act is set to take effect on February 1, 2027.