The bill aims to enhance protections for cellular users against unwanted telephone calls and text messages by amending existing laws. Key changes include the introduction of clearer definitions for terms such as "telephone solicitation," "telephone solicitor," and "commercial electronic mail message." The bill specifies that telephone solicitors must identify themselves and the purpose of their call within the first 30 seconds and must respect requests from recipients to end the call or be removed from calling lists. Additionally, it establishes that violations of these provisions can result in fines and allows the Attorney General to enforce compliance.

Furthermore, the bill prohibits the initiation of electronic text messages to numbers registered on the federal do not call registry, reinforcing consumer protections against unsolicited communications. It emphasizes that violations of these regulations are considered unfair or deceptive acts under the consumer protection act, allowing affected individuals to seek civil remedies. Overall, the legislation seeks to provide stronger safeguards for consumers against intrusive marketing practices.

Statutes affected:
Original Bill: 80.36.390, 19.190.010, 19.190.060