The bill amends RCW 69.50.369 to impose stricter regulations on cannabis retailer advertising in Washington State. It prohibits licensed cannabis businesses from placing advertisements within one thousand feet of schools, playgrounds, and other youth-oriented locations, specifically targeting areas that allow admittance of individuals under 21 years of age. The bill increases the number of permissible signs for cannabis retailers from two to four, with specific size limitations and placement requirements. Additionally, it clarifies that any advertising visible from public rights-of-way is subject to the same regulations, and it introduces new provisions regarding trade name signs and the prohibition of advertising that targets youth or uses appealing imagery.

Furthermore, the bill establishes that cannabis-related advertising is prohibited in businesses licensed under certain RCWs and outlines specific content restrictions for outdoor advertising, including prohibitions on depictions of cannabis products and associations with alcohol or tobacco. It also mandates that all cannabis advertisements must include a disclaimer indicating that only individuals 21 years of age or older may purchase cannabis products. The bill grants local authorities the power to impose more restrictive advertising rules and outlines penalties for violations, including fines and potential license suspension. Overall, the legislation aims to ensure that cannabis advertising does not target minors and adheres to community standards.

Statutes affected:
Original Bill: 69.50.369
Engrossed Bill: 69.50.369