The bill establishes a new chapter in Title 42 RCW that defines "synthetic media" in the context of election campaigns and provides legal recourse for candidates affected by its use. Synthetic media is defined as manipulated images, audio, or video that create a false representation of an individual's appearance, speech, or conduct. Candidates whose likenesses are altered through synthetic media in election communications can seek injunctive relief to prevent publication and may pursue damages against the sponsors of such media. The bill also outlines the requirements for disclosures regarding manipulated media, emphasizing that clear and conspicuous notifications must be included in any synthetic media used in electioneering communications.

Additionally, the bill clarifies liability for sponsors of electioneering communications, stating that they may be held accountable for the use of synthetic media, while media platforms are generally not liable unless they remove required disclosures or alter the content in a way that qualifies it as synthetic media. The public disclosure commission is tasked with adopting rules to support the implementation of this chapter, and the bill includes a severability clause to ensure that if any provision is found invalid, the remainder of the act remains effective.