Bill H.755, introduced by Representative Rachelson of Burlington, aims to enhance consumer protection by making it unlawful for any individual, partnership, or corporation to disseminate false or misleading advertisements. The bill amends 9 V.S.A. § 2453, which already prohibits unfair competition and deceptive practices in commerce, by adding specific language that clearly defines the dissemination of misleading advertisements as unlawful. It also mandates that advertisements must be presented in a clear and conspicuous manner.

Additionally, the bill emphasizes that the courts in Vermont should interpret these provisions in alignment with the Federal Trade Commission Act. The Attorney General is tasked with adopting necessary rules to enforce these provisions, ensuring they align with federal regulations. The act is set to take effect upon passage, reinforcing the state's commitment to consumer protection in advertising practices.

Statutes affected:
As Introduced: 9-2453