Bill H.388 aims to establish regulations concerning services contracts that involve the use of an individual's digital replica. The legislation seeks to protect individuals by ensuring that any agreements made regarding their digital likeness are clearly defined and regulated. This is particularly relevant in the context of consumer protection, as the use of digital replicas becomes more prevalent in various industries.

The bill introduces specific legal language to govern the terms of these contracts, although the exact text of the insertions and deletions is not provided in the summary. Overall, the intent of the bill is to safeguard individuals' rights and ensure that their digital representations are used in a manner that is fair and transparent.