Bill H.388, introduced by Representative Priestley of Bradford, aims to establish regulations concerning services contracts that involve the use of an individual's digital replica. The legislation seeks to protect individuals by ensuring that any agreement that includes the use of their digital likeness is clearly defined and regulated.

The bill emphasizes consumer protection in the realm of digital replicas, addressing the growing concerns surrounding the use of personal digital images and likenesses in various services. By setting forth specific terms and conditions for these contracts, the bill aims to safeguard individuals' rights and ensure that their digital representations are used appropriately and with consent.