H.391 is a proposed bill introduced by Representative Priestley of Bradford that aims to enhance the protection of personal information in commerce and trade. The bill mandates that businesses must disclose the revenue they generate from transactions that involve personally identifiable information (PII). This requirement is intended to increase transparency regarding how businesses handle and profit from individuals' personal data.

The bill does not specify any deletions from current law but introduces new legal language that emphasizes the obligation of businesses to report their earnings related to PII transactions. This initiative reflects a growing concern over privacy and the ethical use of personal information in commercial activities.