The bill H.371 proposes a moratorium on the use of electronic shelf labels and dynamic pricing by retailers selling consumer commodities in Vermont, effective until January 15, 2027. During this period, the Secretary of Agriculture, Food and Markets is tasked with reporting to the General Assembly on the implications of these technologies and how to safeguard consumers. The bill also introduces new definitions related to dynamic pricing and electronic shelf labels, clarifying their meanings and the roles of retailers in their use.

Once the moratorium expires, the bill allows retailers to use electronic shelf labels to display prices but prohibits them from employing dynamic pricing to change prices while open to the public. Additionally, retailers must wait at least 24 hours between price alterations. The Secretary is required to submit a report by January 15, 2026, detailing the operation of electronic shelf labels and dynamic pricing, national standards for their regulation, and recommendations for consumer protection against unfair pricing practices. The effective dates for the moratorium and reporting provisions are immediate upon passage, while the provisions allowing the use of electronic shelf labels and dynamic pricing will take effect on January 16, 2027.

Statutes affected:
As Introduced: 6-681