This bill enacts provisions related to consumer pricing.
This bill:
- defines terms;
- enacts Title 13, Chapter 82, Consumer Pricing Act;
- provides that the Division of Consumer Protection (division) shall administer and enforce Title 13, Chapter 82, Consumer Pricing Act;
- subject to certain exceptions, provides that a supplier may not use a consumer's data to set the price of a good or a service;
- provides that a supplier may use a consumer's data to operate a loyalty program or offer discounts to the customer;
- provides that if a supplier uses an automatic pricing system, the supplier shall retain the data the automatic pricing system uses to set prices for at least three years;
- provides the enforcement mechanisms the division may use; and
- makes technical changes.

Statutes affected:
Introduced: 13-2-1