[Congressional Bills 118th Congress]
[From the U.S. Government Publishing Office]
[H.R. 9673 Introduced in House (IH)]
<DOC>
118th CONGRESS
2d Session
H. R. 9673
To direct the Secretary of Commerce to develop a national strategy
regarding artificial intelligence consumer literacy and conduct a
national artificial intelligence consumer literacy campaign.
_______________________________________________________________________
IN THE HOUSE OF REPRESENTATIVES
September 19, 2024
Ms. Blunt Rochester (for herself and Mr. Molinaro) introduced the
following bill; which was referred to the Committee on Energy and
Commerce
_______________________________________________________________________
A BILL
To direct the Secretary of Commerce to develop a national strategy
regarding artificial intelligence consumer literacy and conduct a
national artificial intelligence consumer literacy campaign.
Be it enacted by the Senate and House of Representatives of the
United States of America in Congress assembled,
SECTION 1. SHORT TITLE.
This Act may be cited as the ``Consumer Literacy and Empowerment to
Advance Responsible Navigation of Artificial Intelligence Act'' or the
``Consumers LEARN AI Act''.
SEC. 2. FINDINGS.
Congress finds the following:
(1) Artificial intelligence is being incorporated into
progressively more products and services that affect the lives
of individuals across the United States every day.
(2) Artificial intelligence technology has the potential to
benefit consumers--
(A) in terms of increased efficiency;
(B) in areas such as automation, personalized
learning, entertainment, problem solving, and more; and
(C) with respect to future advances yet to be
invented.
(3) Consumers require new skill sets and guidance on best
practices to make effective use of artificial intelligence
products and services. A lack of familiarity with new
technology can create barriers to its adoption and trust. An
understanding of the strengths and limitations of artificial
intelligence technologies can enable consumers to make informed
decisions about when and where to employ artificial
intelligence products and services.
(4) Consumer education can supplement, although not
replace, the responsibility of developers and deployers of
artificial intelligence products and services to ensure their
safety and efficacy and to provide product-specific consumer
guidance about recommended uses as well as inappropriate or
unsafe uses.
SEC. 3. DEFINITIONS.
In this Act:
(1) Artificial intelligence.--The term ``artificial
intelligence'' means an engineered system that can, for a given
set of human-defined objectives, generate output such as
content, predictions, recommendations, or decisions that
influence people or environments.
(2) Artificial intelligence consumer literacy.--The term
``artificial intelligence consumer literacy'' means an
understanding of the capabilities and limitations of different
kinds of artificial intelligence, and the ability to understand
and use information provided about products and services that
employ artificial intelligence, to support safe and responsible
decisions about exposure to and the acquisition and use of such
products and services.
(3) Campaign.--The term ``campaign'' means the artificial
intelligence literacy national public service campaign
described in section 4(c)(2).
(4) Consumer.--The term ``consumer'' means any individual,
including a small business owner, within the territorial
jurisdiction of the United States who is offered, purchases,
transacts, or contracts for the purchase or transaction of any
goods, merchandise, or services that the individual does not
intend to offer for resale in the ordinary course of the
individual's trade or business.
(5) Secretary.--The term ``Secretary'' means the Secretary
of Commerce.
SEC. 4. ARTIFICIAL INTELLIGENCE CONSUMER LITERACY NATIONAL STRATEGY AND
CAMPAIGN.
(a) In General.--The Secretary shall develop a national strategy
and public campaign materials and take such action as the Secretary
deems necessary to create, improve, or augment the artificial
intelligence consumer literacy programs and materials of the Federal
Government, including curricula for all people of the United States.
(b) National Strategy.--
(1) In general.--The Secretary shall--
(A) not later than 6 months after the date of
enactment of this Act, develop a multilingual national
strategy to promote artificial intelligence consumer
literacy among all consumers, informed by the report
described in subsection (d)(1);
(B) consult with Federal agencies and State, local,
Tribal, and territorial governments, and private,
nonprofit, and public institutions that the Secretary
identifies as having relevant expertise pursuant to
paragraphs (2) and (3) of subsection (e);
(C) consult the Administrator of the Small Business
Administration to develop strategy elements relevant to
small business owners, and in the creation and
implementation of the national strategy;
(D) consider the specific needs of different
demographics, regions, and economies that may interact
with artificial intelligence products and services in
different ways; and
(E) coordinate Federal efforts to implement the
national strategy and campaign.
(2) Strategy.--The national strategy developed pursuant to
paragraph (1) shall--
(A) support current and future consumers of
artificial intelligence services and products with the
information needed to decide whether and when to employ
such products and services;
(B) develop methods to enhance the general
understanding of the capabilities and limitations of
artificial intelligence products and services offered
to consumers;
(C) employ a national public service campaign to
develop and disseminate materials to all communities in
the United States; and
(D) consider additional strategies such as prize
competitions, newsletters, and other ways to engage the
public and enable messages to reach consumers in local,
community-specific ways.
(3) Areas of emphasis.--The national strategy shall
emphasize, among other elements, information that ensures
consumers have--
(A) a basic understanding of--
(i) artificial intelligence and its uses in
daily life;
(ii) the capabilities and limitations of
artificial intelligence consumer products and
services, including what questions to ask of a
provider of such products or services to gain
that understanding; and
(iii) artificial intelligence tasks
(including classification, prediction, product
recommendation, autonomous decision making,
voice dictation and machine translation, and
the generation of content such as text, image,
video, or speech) and how such tasks involve
different capabilities, benefits, and risks;
(B) an awareness of--
(i) best practices for the protection of
personal data and personal identifying
information;
(ii) legal considerations in the consumer
use of artificial intelligence consumer
products and services; and
(iii) common attempts to employ content
that is generated or modified by artificial
intelligence tools to deceive or defraud
consumers; and
(C) other artificial intelligence consumer literacy
skills identified for emphasis by the Secretary.
(4) Use cases.--The Secretary shall, in consultation with
officials the Secretary identifies as having relevant expertise
pursuant to paragraphs (2) and (3) of subsection (e), create
specialized use cases to address artificial intelligence
consumer literacy for tasks such as those described in
paragraph (3)(A)(iii) as they manifest in domains such as
personal finance, healthcare recommendations, communication,
creative works, and business management and operations across a
range of contexts such as mobile device applications, computer
software, and internet platforms.
(5) Briefing to congress.--Not later than 30 days after
completing the national strategy, the Secretary shall provide a
briefing to Congress on such strategy.
(6) National strategy review.--The Secretary shall, not
less than annually, review the national strategy developed
under this subsection and make such changes and recommendations
as the Secretary deems necessary.
(c) Development and Dissemination of National Public Service
Campaign Materials.--
(1) In general.--Not later than 120 days after the national
strategy described in subsection (b) is completed, the
Secretary shall--
(A) develop materials to promote artificial
intelligence consumer literacy;
(B) disseminate such materials to the general
public; and
(C) create a website where such materials will be
published.
(2) National public service campaign.--
(A) In general.--The Secretary shall develop, in
consultation with nonprofit, public, and private
organizations, especially those with access to local
communities and that are well qualified by virtue of
their experience in the safe and responsible use of
artificial intelligence, an artificial intelligence
consumer literacy national public service campaign that
is consistent with the national strategy described in
subsection (b).
(B) Availability of campaign materials.--The
Secretary--
(i) shall--
(I) make publicly available on the
website created pursuant to paragraph
(1)(C) any educational materials
developed as part of the campaign; and
(II) distribute core messaging
materials of the campaign to the public
using multiple channels of
communication, including through the
use of television, radio, and internet
platforms and advertisements on such
platforms; and
(III) coordinate with the
Administrator of the Small Business
Administration on the distribution of
campaign materials relevant to small
business owners through resource
partners of the Small Business
Administration, including small
business development centers, women
business centers, SCORE, veteran
business opportunity centers, and Apex
Accelerators; and
(ii) may select 1 or more private or non-
profit organizations that are well-qualified in
the distribution of public service campaigns to
aid in the dissemination of campaign materials.
(C) Periodic updates.--Not later than 1 year after
the date the campaign is initiated, and annually
thereafter, the Secretary shall update the campaign
materials as needed to incorporate any significant
changes due to new innovations, products, or services
available to consumers or in light of new consumer
harms that are identified.
(D) Performance measures.--The Secretary shall
develop measures to evaluate the effectiveness of the
campaign, such as the effectiveness of the campaign at
reaching consumers, consumer engagement with materials,
and the level of consumer adoption of and satisfaction
with artificial intelligence products and services.
(E) Evaluation.--Not later than 90 days after
campaign materials are made available or distributed
under subparagraph (B) or updated under subparagraph
(C), the Secretary shall employ a private or nonprofit
organization to conduct an evaluation on the
effectiveness of the campaign using the performance
measures developed pursuant to subparagraph (D).
(3) Multilingual materials.--The Secretary shall ensure
that the artificial intelligence consumer literacy materials
and the campaign developed and disseminated under this
subsection are available in English, Spanish, and other
languages deemed appropriate by the Secretary.
(d) Reports.--
(1) Artificial intelligence consumer literacy survey
report.--Not later than 90 days after the date of enactment of
this Act, the Government Accountability Office shall issue a
report that--
(A) summarizes all Federal programs and materials
extant at the time of enactment of this Act that seek
to improve artificial intelligence literacy for
consumers; and
(B) assesses the effectiveness of such programs.
(2) Strategy for consumer artificial intelligence literacy
report.--Not later than 15 months after the date of enactment
of this Act, and annually thereafter, the Secretary shall
submit a report, titled the ``Strategy for Consumer Artificial
Intelligence Literacy'' or ``SCAIL Report'', to the Committees
on Commerce, Science, and Transportation and Small Business and
Entrepreneurship of the Senate and the Committees on Energy and
Commerce and Small Business of the House of Representatives on
the progress of the Secretary in carrying out this Act. Such
report shall include--
(A) the national strategy for artificial
intelligence consumer literacy developed pursuant to
subsection (b);
(B) information concerning the implementation of
the duties of the Secretary described in this section,
including a list of government officials and other
representatives consulted pursuant to subsection (e);
(C) an assessment of the success of the Secretary
in implementing the national strategy developed
pursuant to subsection (b);
(D) an assessment of the state of artificial
intelligence consumer literacy in the United States;
(E) a brief summary of the artificial intelligence
consumer literacy materials developed pursuant to
subsection (c);
(F) for years in which the campaign is active, a
description on the status of the campaign and
information regarding its dissemination, efficacy, and
impact, including information on any evaluation of the
campaign conducted pursuant to subsection (c)(2)(E);
(G) information about the activities of the
Secretary in implementing this Act planned for the next
fiscal year; and
(H) such other materials relating to the duties of
the Secretary under this Act that the Secretary deems
appropriate.
(e) Consultation.--In carrying out this Act, the Secretary shall
actively consult with--
(1) government officials with relevant consumer and
artificial intelligence expertise, including--
(A) the Chair of the Consumer Product Safety
Commission;
(B) the Secretary of Education;
(C) the Director of the National Institute of
Standards and Technology;
(D) the Director of the National Science
Foundation; and
(E) the Administrator of the Small Business
Administration;
(2) any other official the Secretary identifies as having
relevant expertise, especially in the development of domain-
specific artificial intelligence use cases, such as--
(A) the Secretary of Agriculture;
(B) the Director of the Consumer Financial
Protection Bureau;
(C) the Attorney General;
(D) the Chair of the Federal Communications
Commission;
(E) the Chair of the Federal Trade Commission;
(F) the Secretary of Health and Human Services; and
(G) the Administrator of the National Highway
Traffic Safety Administration; and
(3) industry and public organizations that the Secretary
identifies as having expertise, information, or knowledge
relevant to artificial intelligence consumer literacy or
dissemination of literacy materials to the public, including
representatives from--
(A) private, nonprofit, and public organizations;
and
(B) State, local, Tribal, and territorial
governments.
(f) Coordination of Efforts.--The Secretary shall take suc