The bill, introduced by Senator Zaffirini, aims to establish new criminal offenses related to the marketing and packaging of consumable hemp products in a way that is appealing to minors and potentially misleading to consumers. It adds two new sections to the Health and Safety Code: Section 443.2055, which prohibits the marketing or packaging of edible consumable hemp products in shapes or designs that are attractive to minors, and Section 443.2056, which addresses misleading packaging that could lead consumers to believe a product does not contain hemp-derived cannabinoids or is intended for medical use. Both offenses are classified as Class A misdemeanors.

Specifically, Section 443.2055 defines a "minor" as anyone under 21 years of age and outlines various criteria for what constitutes attractive marketing, including shapes resembling humans, animals, or food products, as well as the use of images that appeal to minors. Section 443.2056 focuses on packaging that could mislead consumers about the contents or intended use of the product, such as using a green cross symbol. The bill is set to take effect on December 1, 2025.

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