The bill, S.B. No. 2968, aims to prohibit deceptive trade practices by businesses that assist veterans with their claims to the Department of Veterans Affairs. It introduces new sections, specifically Sections 17.465 and 17.466, to the Business and Commerce Code. These sections outline specific prohibited practices, including misleading advertising about costs and services, providing personalized advice without proper accreditation, misrepresenting affiliations with the Department of Veterans Affairs, and unauthorized access to veterans' benefit information through the eBenefits portal. Violations of these provisions would result in civil penalties of up to $25,000 per violation.

The bill emphasizes the protection of veterans from potential exploitation by ensuring that businesses adhere to truthful practices when offering assistance with claims. It is designed to enhance transparency and accountability in the services provided to veterans, thereby safeguarding their rights and interests. The act is set to take effect immediately upon receiving a two-thirds vote from both houses of the legislature or on September 1, 2025, if such a vote is not achieved.

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