H.B. No. 4936 proposes a study by the Texas Economic Development and Tourism Office to evaluate the marketing costs incurred by state agencies and the feasibility of establishing a new Department of Marketing Services. The bill defines key terms such as "full-time equivalent position" and outlines the study's objectives, which include analyzing the total marketing costs for each state agency, the necessary staffing for the proposed department, and the potential cost savings from consolidating marketing efforts.

The bill mandates that the office submit a comprehensive report by September 30, 2026, detailing the study's findings, including a breakdown of marketing expenses for each agency and an assessment of the feasibility and cost savings of the proposed department. The act is set to expire on September 1, 2027, and will take effect immediately if it receives a two-thirds vote from both houses; otherwise, it will take effect on September 1, 2025.

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