The bill proposes the establishment of the Department of Marketing Services in Texas, which will be governed by a board of seven members appointed by the governor with the advice and consent of the senate. The bill outlines the composition, terms, and qualifications for board members, including a requirement for training on various aspects of the department's operations and regulations. The department will be responsible for reviewing and approving state agency expenditures for marketing purposes, ensuring that no state funds are spent on marketing without prior approval from the department.

Additionally, the bill includes a sunset provision, stating that the Department of Marketing Services will be subject to the Texas Sunset Act and will be abolished if not continued by September 1, 2037. The bill mandates that state agencies report their marketing expenditures to the department, providing transparency and accountability in the use of state funds for marketing. The governor is tasked with appointing the initial board members, with staggered terms set to expire in 2027, 2029, and 2031. The act is set to take effect on September 1, 2025.

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