Senate Bill No. 1960 introduces Title 14A to the Business & Commerce Code, focusing on digital replication rights related to individuals' voice and visual likenesses. The bill defines terms such as "digital replica," "digital replication right," and "eligible plaintiff," granting individuals or right holders the authority to license their likenesses in digital replicas while ensuring these rights remain intact after their death. The legislation outlines conditions for the use of digital replicas without consent, such as in news or educational contexts, and prohibits unauthorized production or distribution. It also requires online service providers to designate agents for handling notifications of violations regarding unauthorized use.

Additionally, the bill includes provisions for the restoration of removed material to online services without incurring monetary liability, clarifying responsibilities related to content removal and restoration. It establishes penalties for false notifications and specifies that only certain individuals, like right holders or guardians of minors, can initiate legal actions for unauthorized use. The bill also states that in case of conflicts with existing contracts or testamentary instruments, those prior agreements will take precedence. The new provisions will apply only to conduct occurring after the bill's effective date of September 1, 2025.

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