The resolution designates Amarillo as the official Ranch Rodeo Capital of Texas, recognizing the city's significant role in celebrating and preserving the cultural heritage of cowboys, ranching, and rodeos in the state. The Texas Panhandle, particularly Amarillo, has a rich history tied to the cattle industry, with notable ranches established in the late 1800s. Competitive rodeo events have evolved from the local ranching community, where ranch hands showcase their skills in various contests, drawing large crowds and fostering a sense of pride among residents.

Amarillo hosts several prominent ranch rodeos, including the Tri-State Ranch Rodeo and the Will Rogers Range Riders Rodeo, which attract thousands of spectators each year. The resolution highlights the importance of ranching as an economic driver for the area and emphasizes the city's commitment to honoring the working cowboy lifestyle through events, museums, and historic sites. The designation will remain in effect until the 10th anniversary of the resolution's passage by the legislature.