The bill establishes the Texas Alcohol Tourism Development Program and its corresponding advisory committee, as outlined in the newly added Subchapter HH of Chapter 481 of the Government Code. The program aims to enhance and promote alcohol tourism within Texas by developing a marketing plan for the alcoholic beverage industry, increasing tourism to local wineries, breweries, and distilleries, and educating consumers about Texas-produced alcoholic beverages. The advisory committee, composed of nine members appointed by the governor, will provide guidance on the program's development and propose methods for marketing and growth, along with a budget for implementation.

Additionally, the advisory committee is required to submit a report detailing its proposed methods, plans, and budget to the office and legislature by September 1, 2026. The committee will be dissolved, and the section establishing it will expire on January 1, 2027. The bill mandates the Texas Economic Development and Tourism Office to establish the program and for the governor to appoint the committee members as soon as practicable after the bill's effective date of September 1, 2025.

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