The bill establishes the Texas Alcohol Tourism Development Program and its corresponding advisory committee, as outlined in the newly added Subchapter HH of Chapter 481 of the Government Code. The program aims to enhance and promote alcohol tourism in Texas by developing a marketing plan for the alcoholic beverage industry, maintaining a list of wineries, breweries, and distilleries, and educating consumers about local products. The advisory committee, composed of nine members appointed by the governor, will provide guidance on marketing strategies, implementation plans, and budget proposals for the program.

Additionally, the advisory committee is required to submit a report detailing its proposed methods and plans by September 1, 2026, and will be dissolved on January 1, 2027. The bill mandates the Texas Economic Development and Tourism Office to establish the program and for the governor to appoint the committee members shortly after the bill's effective date of September 1, 2025.

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