S.B. No. 1343 amends the Business & Commerce Code to enhance the notice requirements for data brokers regarding their registration statements and online presence. The bill mandates that data brokers with an Internet website or mobile application must post a conspicuous notice indicating their status as data brokers, ensuring the information is clear, accessible, and inclusive for individuals with disabilities. Additionally, the notice must now include language provided by the secretary of state and inform consumers about their rights under Chapter 541.

Furthermore, the bill requires that the registration statement submitted by data brokers includes a link to a webpage with specific instructions for consumers on exercising their rights under Section 541.051, along with other applicable data privacy rights. This amendment aims to improve transparency and consumer awareness regarding data privacy practices. The changes will take effect on September 1, 2025, and apply only to registration statements submitted after that date.